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Sell it … Fast! 4 approaches to an elevator pitch

Elevator Pitch

Much like an elevator pitch, let’s get to the point. At best, you have seconds, not minutes, to convey your business idea to a potential investor / partner / customer / employee … and you need to capture their attention.  And fast. Make it good. But, what’s the best way? There are lots of approaches. Here are some of the ... Read More »

13 Reasons to talk openly about your idea from Day #1

Shouting From The Rooftops

We’ve all been there.  We’ve had a new businesses idea taking shape in our minds, and not so shortly after that comes urge to keep the concepts ‘quiet’ until the moment it’s market-ready. It’s a logical instinct – why share with others an idea you’ve been thinking through for some time, especially when it’s in an early, not-yet-finalised and highly ... Read More »

Sharpen your knife – 5 Newsletters Food Start Ups Should Sign Up For

Sharpen Your Knife

Everyone can’t be amazing at everything. How can your embark on a regiment of committed, continued self-improvement? In Stephen Covey’s top-selling book “The 7 Habits of Highly Successful People”, the 7th habit “Sharpen Your Saw” focuses on just that – the desire to humbly self-improve.  It’s an ongoing process, however one of the easiest (and cheapest!) ways start-ups can achieve ... Read More »