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In-Focus

Sell it … Fast! 4 approaches to an elevator pitch

Elevator Pitch

Much like an elevator pitch, let’s get to the point. At best, you have seconds, not minutes, to convey your business idea to a potential investor / partner / customer / employee … and you need to capture their attention.  And fast. Make it good. But, what’s the best way? There are lots of approaches. Here are some of the ... Read More »

Sharpen your knife – 5 Newsletters Food Start Ups Should Sign Up For

Sharpen Your Knife

Everyone can’t be amazing at everything. How can your embark on a regiment of committed, continued self-improvement? In Stephen Covey’s top-selling book “The 7 Habits of Highly Successful People”, the 7th habit “Sharpen Your Saw” focuses on just that – the desire to humbly self-improve.  It’s an ongoing process, however one of the easiest (and cheapest!) ways start-ups can achieve ... Read More »